Results
Better control over ad spend across platforms Improved ROAS on core product campaigns Reduced wasted spend on low-performing audiences and keywords Clearer decision-making on where to scale and where to pull back
Case Study / How dr water improved ROAS and reduced wasted ad spend across amazon, meta, and google
How dr water improved ROAS and reduced wasted ad spend across amazon, meta, and google
- Location
Austin, Texas
Approach
Bonminds audited existing Amazon Ads, Meta eCommerce campaigns, and Google Merchant Center setup. We re-structured Meta campaigns around product-level performance and intent-based audiences, and optimized Amazon Ads by focusing spend on high-converting keywords and ASINs. Product feeds and Merchant Center issues were cleaned up to improve Google Shopping performance. A more disciplined testing and scaling approach was introduced, centered on contribution margin as the key decision-making metric
