How lastminute.com built a data-driven market entry strategy to launch its cruise business in India

Solution

Bonminds carried out detailed consumer research and demand analysis to understand how Indian travelers perceive and evaluate cruise holidays. A comprehensive competitor and market landscape mapping exercise was conducted to identify key players, gaps, and opportunities. Target audience segmentation was developed to pinpoint the highest-potential customer profiles. Based on these insights, a go-to-market digital strategy was crafted to guide lastminute entry into the Indian cruise space with clarity and confidence.