How zyephr health improved app engagement and retention with lifecycle marketing and personalized push notifications

Solution

Bonminds set up and optimized Google and Meta app install campaigns with a focus on quality users rather than just volume. Key user events were defined and implemented across the app to understand behavior better. Structured user journeys were built in CleverTap, including onboarding flows, re-engagement nudges, and drop-off recovery. Personalized push notifications were set up based on user actions and lifecycle stage. Ongoing social media management was also supported to keep brand communication consistent.